Know Magic

May 12, 2010

The Answer Is 42 - What Was the Question?


The current HR role in business has been elevated since the days when Douglas Adams suggested those employed in such jobs lacked value and, in his Hitchhiker’s Guide trilogy, gathered them together and shipped them to an isolated planet. The Personnel Officer was often extracted from the typing pool, promoted on the basis that she was the longest employed, blue-rinse member. It was her role to make sure all the employees were doing their jobs, receiving their entitlements and somehow, with no more qualification than her experience as a mother, to resolve office disputes.

As times changed, employees gained improved conditions as the unions and feminists fought for such innovations as maternity and parental leave, unfair dismissal laws and employer paid superannuation.

“We’ll all be financially ruined!” Cried the business owners and CEOs. But they weren’t. In fact, it wasn’t long before they came to realise that money could actually be saved by holding onto an employee on whom the business had already invested thousands in training dollars and who, if the employee resigned to find a happier situation or to have a family, would take away valuable corporate knowledge.

Suddenly, the management of HR became more important as businesses competed to recruit and retain the best people. The employer introduced health and safety, equity and family friendly policies to ensure that the staff was happy and content. They reacted to requests without needing a stopwork meeting followed by a union delegate knocking on the door with a list of demands. The physically challenged were catered for and wheelchair ramps built; prayer mats were bought and withdrawal rooms set aside so that advocates of diverse religions could meet their commitments and employee incentives and rewards were created. But “Don’t Panic”, the employer is doing all this because these innovations are the best way to keep the best people.

By this stage, the blue-haired lady has torn out most her hair in the wake of this rapidly changing world and retired to make way for university qualified professional HR personnel. As time progressed, the HR service role increased in complexity as academics conducted studies and devised HR models. Soon there were specialists to cope with the raft of HR functions: recruitment, training, development and retention so that, today, the role of HR service providers is tied to complex and changing theory and legislation requiring extensive and specialist knowledge.

However, many HR professionals lack the skill sets required; therefore, the role is being appropriately outsourced to HR consultant companies that employ a team of specialists that engage in developing strategies through HR business partnering. Where one person once fit the HR role, it now takes a team of experts to provide hr services in a business world that has conceptually changed and increased in complexity. And so we bid a final farewell to the lone Personnel Officer, who is so last century, wherever she may be. “So long, and thanks for all the fish.”

Filed under: Economy, Management Infos, Promoting Stuff — Admin @ 9:49 pm

May 7, 2010

A Closer Look at the Internet’s Influence on Public Relations

Arguably the most fundamental change in how companies operate these days is in PR - or public relations. Whereas before a firm would use printed media like magazines, newspapers, and industry journals, nowadays we have the internet. This has hugely impacted on how companies perform public relations. With the introduction of blogging, suddenly we’re receiving casual updates direct from CEOs rather than the normal polite, formal editorials commonly found in their monthly publication. Not only that, but we’re getting more updates from firms too, as websites are perpetually updated. With the recent introduction of sites like Twitter, corporations are also microblogging too.

Not only that, but the internet has made affairs far less passive and a lot more proactive. Now those surfing the web effectively vote for your advert by clicking on it, or sign up to your emailing list, or enquire immediately to you using your website forms. With this activity, we understand a lot more regarding target markets due to the trail of clicks they leave behind with such activity. Consequently it’s critical that an organization can respond to the feedback given by their website visitors and frame their marketing messages accordingly.

So with these changes, does it mean organizations have greater power to ensure how the general public views them? Without doubt it does! Business organisations are now setting aside increasingly more time on PR, as so many new opportunities have become available with technological advances. With that added opportunity however, there is the increased risk to make mistakes too, therefore we are of the opinion that it is better to use a public relations company to start with. Learn from them. How do they utilize the internet? They have gained experience in understanding what works, and what isn’t successful. They can speedily pinpoint the areas you need to improve upon and bolster your strong points in terms of putting your message across. A good place to start in terms of finding a PR company is a search engine. Just type in a keyphrase like Public relations Nottingham and you’ll quickly get a number of PR organizations ready and prepared to serve you.

Filed under: Marketing Management, Promoting Stuff — Admin @ 8:36 am

March 4, 2010

Anyone Hoping to Be Voice over Talent Begins with Voice over Jobs

There are much evident choices that come to mind when people imagine voice over jobs. Plenty people will automatically think of animated cartoons and other voice over narration work. Movie and TV work is definitely an exciting alternative when it comes to voice over vocations. Other people possibly think of vocations on the radio. Someone needs to be on the air and, very often, the same individual will produce some of the the radio advertisements. Other advertisements may be produced by an agency and sent to the radio station. These are both thrilling fields of voice over careers, but there are many other careers out there as well.

With knowledge and and a proven track record, EdgeStudio.com is an industry leader in voice over training and voice over jobs. Companies across the world turn to Edge Studio for voice over castings. EdgeStudio.com offers voice over casting for a wide variety of client projects ranging from video games, translations, movie trailers and animated characters. Voice over narration is a growing sector, growing ever more important everyday to radio, television, and films.

Filed under: Marketing Management, Online Media, Promoting Stuff — Admin @ 8:39 am

February 13, 2010

Using Your Narrative Skills to Pay Bills with Voice over Jobs

Voice over jobs can be generously paid, inventive, and very rewarding as well. No matter how far you plan to go as a voice over worker, a good vocal presence is crucial. There was a time when possessing an unusual, different sounding voice was sough after. Presently, clients are beginning to look for more natural or normal sounding voices to bring their words to life. Whether your goal is to represent a character for an animated movie, voice ads on the radio, or be the narrative voice in a commercial, there is a chance. Even if you do not have a peculiar voice, you can still become a successful voice over worker.

Anyone searching for voice over jobs or determined to be a voice over artist should ask themselves how they are going to better the quality of a advertisement, TV show, or movie preview with their sound. They need to actually begin paying attention to commercial on the radio and Television in order to listen and compare techniques, deliveries, and other subtleties. It might sound funny at first, but it is crucial to read out loud, using a mic and headphones at your computer. You will get a better feeling for the sound of hearing yourself speak into a microphone, which will make you feel more comfortable about speaking in the recording booth.

Filed under: Marketing Management, Online Media, Promoting Stuff — Admin @ 12:55 am

December 26, 2009

Canary Wharf’s 5 Churchill Place Finds a New Tenant

5 Churchill Place building in Canary Wharf has recently been sold to a partnership owned and controlled by a Bermuda-based private investor. Canary Wharf authorities had originally planned to sell the building to an American investment bank at a whopping £208m.

There are 12 floors in the building, and ten of its floors have been taken by JP Morgan Markets for a 20-year lease, with a rent of £41 per sq ft.

Canary Wharf Group (CWG) had a profit of six percent from the sale. However, according to terms of an agreement, CWG will pay the rents for the two top floors of the building that are left unoccupied. The five-year rent amounts to £10m, and CWG will pay this amount to the tune of £2m per year.

As new tenants are hard to come by following the recession, the new agreement may turn out to be a big financial commitment for Canary Wharf, as the management may end up paying the rents for all five years.

According to Mike Prew, property analyst from Nomura, the recent sale has highlighted the fact that even in the present period of recession, Grade A London rent a desk spaces are high in demand. Prew added that as Canary Wharf is a bustling financial district, it will always have high-profile tenants willing to take up office space, even though business in down due to the recessive economy.

In a similar takeover, the HSBC London headquarters has recently been bought by South Korea

Filed under: Economy, Promoting Stuff, Real Estate Portal — Admin @ 1:07 pm

December 11, 2009

Outsourcing Voice over Production Is a Keen Investment

Whether the audio was not distinct enough in the original shot, or the character has a soliloquy, voice over production is an invaluable part of television, radio and movies. From radio jingles to big budget movies, the caliber of the voice over production can set the stage for the overall experience of the project. Just as the voice over caliber of old martial arts movies was laughable, any commercial or movie will not be taken seriously with poor voice over production quality. But even if your budget is extra small, you can still receive top of the line voice over production to fit your price range without having to resort to a cheap microphone and a laptop.

Ever inquire how those pro voiceovers are completed without respiration? Whenever we hear these voice over vocals, we rarely hear them breathe. These narrators are working with microphone and amplification equipment so the lightest breath would be detected. Yet we do not hear any inhaling or exhaling on these voiceover tracks. We assume that they must be holding their breath as taugh to them during some strict voice over training. This is typically not the case. These breaths are taken out in post production. Sometimes, rather than removing entirely, the editor will lower the pitch or volume on the breath so that it is less noticeable but still evident. This is why having access to a voice over production studio is so important to your project. Without it, your voiceover talent will be forced to deliver lines in one take without breathing which is not ideal to say the least.

Filed under: Marketing Management, Online Media, Promoting Stuff — Admin @ 4:06 am

December 1, 2009

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Filed under: Better Shopping, Loans, Promoting Stuff — Admin @ 11:34 pm

November 24, 2009

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Filed under: Economy, Promoting Stuff, Web Logs — Admin @ 10:37 pm

March 28, 2009

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December 5, 2008

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Filed under: Consumer Kicks, Marketing Management, Promoting Stuff — Admin @ 4:52 am
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