Know Magic

Standing out at a Career Faire can make a difference in your job hunt. Job Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a Bay Area Career Faire in January, 10 companies as showing up, and Dice has 82 job fairs scheduled for this year across the States.

How do you rise above the crowd at a Job Faire? The contention can be considerable, but you can help yourself leap out from the gang with early preparation. At AA-Careers, we have a simple 6-step process to prepare. Planning to go? Here’s how to prepare:

First, research the companies that are going and pick your targets. Use the web to check out the organizations that are there ahead of time. Go to their websites and see if they have their job openings posted. Pick a rational number to target, and get ready to spend about an hour researching each one. It’s hard to do more than 8 in a day, and four to six is a much more reasonable target. For each hiring organization, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘brief sales pitch’ for each potential company/position combination. Write down a 60 second ‘thumbnail’ that you can repeat out loud depicting why you are a good candidate for that job. You’ll use this in your resume and when you meet the team from the company at the job stall.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re targeting. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a match based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a intelligibly labeled folder. Keep them in a light briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Avoid strong cologne or perfume…use any eau de cologne or scent sparingly, if at all.

Remember to smile, and good hunting!

This type of marketing is very much like e-bay. Your site features various good and services in return, every purchase earns you commission. There’s much less work, fewer overheads, it works whilst you rest, and it is easy to master.

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First off, you must make a decision as to what products or market best suits you. To accomplish this, you need to find out what solutions to a given problem a specific customer profile is going through, and find out a solution. One of the better ways to determine this is looking for specific sets of long tail keywords; there are fewer internet searches for these generally, yet greater proportion of these convert.

These essential keywords can be rooted out by using programs like Micro Niche Finder. Data compiled by Micro Niche Finder or analogous applications and services compiles a listing of associated terms allowing you to get a headstart in the rankings on an web based search. Further info is also available from the program, for to illustrate search frequency, just how many other internet sites who exploit them, even competitor details. Last but not least, the data created will help you find appropriate domains, aid you in putting together your website, and also point out the best sales opportunities.

Constructing a website is next on the list; but there are still crucial tasks to complete. Getting a great performance on the search engines involves the fine tuning of your website. Products such as SEO Elite will make this simple. This computer program examines competitor’s web sites and can advise you what you need to do to achieve good rankings in the search engine results. With programs such as SEO Elite, information created by the program suggests where you should look for appropriate links, the best keywords, and a list of sites to submit articles for reference. Concisely, the results generated are much like to the data that an SEO specialist might provide. Once you decide on your niche market, design your product advertisements, and your site is ready to go, then it is time to further improve your search results. You’ll collect a steady pay check and question why you didn’t think of this earlier!

This type of marketing is a lot like an auction. Your site features merchandise and for your effort, you receive a percentage from every sale or lead. There’s much less work, fewer operating costs, it sells twenty-four hours a day, and even better, it’s comparatively easy to learn. The first step you must take is to decide precisely what area best suits you. A efficient way to do this is, determine solutions to problems a particular customer profile is going through, and which solutions will help them. A simple way of doing this quickly is searching for unique extremely drilled down longtail keywords and phrases; there are less searches for these in general, but they convert far more. To find these profitable words or phrases, it’s recommended that you use programs such as Micro Niche Finder. Data compiled from this computer program or similar computer programs or services gives you a list of related keywords that you should target in order to obtain top position on the web based search engines. Further data is available from Micro Niche Finder, such as search frequency, exactly how many other web sites use them, and details on the competition too. Lastly, the information generated can help identify suitable domains, material for your internet site, and also point out the greatest sales opportunities. Now it’s time to construct a web site; but you still have a few essential tasks to complete. Search engine optimization is absolutely fundamental. Applications like SEO Elite will make this simple. Your rivals’ sites are analyzed by Seo Elite information which then offers suggestions to improve search results. With software such as SEO Elite, data produced from the software advises you on links, the most lucrative keywords, and details on where and how to submit articles. In Brief, SEO Elite information is the same kind of data you would receive when you consult an experienced SEO professional. When you have discovered which niche you want to sell in, put together some advertising, and your site is completed, it is time to get your web site up in the search results. You will collect regular payments and you’ll wonder why you did not consider this before!

In essence affliliate marketing is a lot like an auction website. Your website promotes merchandise and in return, each sale brings in cash. It isn’t nearly as much effort, few overheads, it sells twenty-four hours a day, and it is simple to master.

To get started, you must make a decision as to which items or niche market best suits your business style. A way of doing this is, identify solutions to problems a certain customer profile is expecting, and find out a solution. A good method of doing this task is to find unique narrow keywords; in general customers search for these less, nevertheless a higher percentage of these convert to a sale.

These lucrative keywords can be discovered by using programs such as Micro Niche Finder. Info collected by Micro Niche Finder or other applications or computer software compiles a listing of associated terminology providing valuable targets to get a high ranking in an internet search and bring in traffic.

Micro Niche Finder information will also let you know how many searches each one gets, the exact number of competing web sites, even competitor information. Ultimately, the info produced can help identify suitable domains, help you put together your internet site, and also point out the best sales opportunities.

The next step is to construct a site; however you still have a few essential tasks to complete. Search engine optimization is absolutely crucial. Applications like SEO Elite will make this easy. This software automatically analyzes competing sites and can advise you exactly what you need to do in order to get top position in the search engine results.

With applications such as SEO Elite, info supplied by the software advises you where to get links, which words or phrases to concentrate on, and even a list of sites for submitting articles for reference. In short, the data produced are the same sort of advice that a specialist in search engine optimization would give.

When you have determined which niche you want to sell in, have your product ads, and your website has been constructed, then you are ready to aggressively expand your search results. Your profits will roll in without a great deal effort and wonder why you did not try affiliate marketing earlier!

The Federal Trade Commission is proposing new rules for business opportunities sellers and in this new set of proposed rules one of the new stipulations will be that business opportunities sellers must give their customer or a receipt.

Why is the Federal Trade Commission requiring this? Well, there have been cases of fraud where the buyer never got receipt and therefore could not prove that dated been ripped off. Meanwhile, there was no record of the transaction at all, no copy of the signed agreements in many cases and no way to get the buyer’s money back. Sounds pretty shady to be. And this is why or rather this is one of the reasons why the FTC is also among many other new proposed changes requiring that business opportunities sellers give receipts to their customers.

Below is a copy of the proposed rule that the Federal Trade Commission is considering putting into the new regulations, which govern business opportunities sellers. If you are a business opportunities seller within you may wish to contact the Federal Trade Commission with any comments on this proposed rule change if this bothers you in any way.

The way I see it if you are an ethical practitioner this will not bother you, but all the other hand if you are less than ethical or even fraudulent this may cause you to want to leave the business opportunities sector in stop ripping people off. Here’s the excerpt about receipts from the FTC report on the proposed rulemaking changes for business opportunities sellers;

Proposed section 437.3(a)(7): Receipt

“Proposed section 436.3(a)(7) would set forth a receipt requirement. Specifically, the seller must attach a duplicate copy of the basic disclosure page to be signed and dated by the purchaser. A designation for the signature and date is included at the bottom of the page. This requirement is designed to document proper disclosure. The receipt is especially important to prove proper disclosure with respect to electronic documents. A seller furnishing disclosures online, either through email or access to a website, has the burden of establishing that the prospect was actually able to access the electronic document. Completion and submission of the receipt serves that purpose.

The proposed Rule does not impose any particular method of transmitting the receipt. In order to minimize compliance costs, the Commission believes that the parties should have maximum flexibility to determine the best method for their business opportunity. Accordingly, proposed section 437.3(a)(7) would permit the seller to inform the prospective purchaser how to return the signed receipts, for example, by sending the receipt to a street address, or through email address, or facsimile.”

Let’s face it every legitimate business gives a receipt to their customer and every ethical business opportunities seller would do the same because those who are going into business for themselves mean that receipt for tax purposes and for their records and not to give our receipt is unethical. The Federal Trade Commission is proposing that receipts be required, as well they should. We need to get rid of all unethical business opportunities sellers in the United States of America to protect consumer. Consider this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Do you routinely achieve a 65% - 85% callback rate on the voice
mail messages you leave for prospects?

You can. But first you have to ignore the “conventional wisdom”
being taught by sales trainers who never actually cold-call or
by business consultants who teach rather than do.

In the course of my *research for my book, How To Get Your
Voice Mail Messages Returned, I came across a presentation
that some consultant gave on this topic. Like a lot of
consultants, she didn’t base her techniques on real- world
experiences. Instead, she based it on a book she read.

(*The techniques I teach are based on field research. But
I also was interested in what other people had to say about this
topic.)

She teaches what you might call a “blueprint” of a standardized
script you should follow when leaving cold-call voice mail
messages.

Without violating anyone’s copyright — and while representing
the “blueprint” as accurately as possible — I will now share
with you an example of a voice mail message that follows the
principles apparently taught in the book she read. If you
prefer to use a traditional approach to voice mail, you can copy
this example. Personally, I hope you won’t follow this
blueprint, because of the three underlying precepts I teach
regarding voice mail messages:

1. The only goal of a voice mail message is to get the call
returned (or, ultimately to result in a live conversation).

2. Most voice mail messages left by salespeople are not
returned.

3. Therefore, the methods commonly employed by most
salespeople usually are ineffective.

But if you believe the conventional approach to be just fine,
here is a faithful example:

“Hi, my name is Dan O’Day and I am with Z-100 Radio. I
understand that you are the Advertising Manager for ABC Widgets,
which means you are responsible for the advertising in the
Riverside area. I work for a division of XYZ Broadcasting that
specializes in creating advertising campaigns that are
specifically designed to drive sales for companies like yours.
We have worked with everyone from Brand X Widgets to Brand Z
Widgets. For example, last year we did an advertising campaign
for Brand X Widgets in which we helped them advertise their new
Super Widget. I would love to give you more specific details
about other successful campaigns we have designed and talk to
you about how we can help you meet your goals in Riverside. My
name is is Dan O’Day and you can reach me at 555- 476-8111. That
number again is 555-476-8111. Thank you and I look forward to
your call.”

Well, there it is: A “professional” voice mail message which,
according to some book, contains all the elements required to
stimulate a callback.

Lots of luck.

We don’t have enough space to analyze that message and list all
the things that it does wrong.

But I will point out something that the creator of this
“blueprint” doesn’t quite understand:

The average business executive sorts through his mail over the
wastebasket. As soon as he mentally identifies something as
“junk mail,” he drops it into that wastebasket. And the majority
of his mail goes directly into the trash without ever being
opened.

The average business executive listens to her voice mail
messages with her finger poised over the “delete” button.

And as soon as she decides this phone call is not one
that she needs to return or one that she will benefit from
returning, she hits “delete”…

…and never looks back.

That means you must begin your message with something that makes
the recipient afraid to hit the “delete” button.

And it must maintain the recipient’s interest all the way
to your “call to action” (i.e., telling them exactly how and
when to return your call).

So you have a choice:

Do you want to leave “professional”-sounding messages that get
deleted, not returned?

Or do you want to leave unique, intriguing messages that are are
virtually irresistible to the recipient?

© 2005 by Dan O’Day http://www.VoiceMailReturned.com

Networking is probably the oldest, easiest, most effective and
least expensive way to get more business. It doesn’t necessarily
involve selling your product or service but it does mean selling
yourself. However, that doesn’t involve a lot of talking - it
does involve a lot of listening.

Networking is about making connections with people and building
a network of meaningful relationships.

Having good relationships means - these people will either do
business with you and/or recommend you to others. These people
are your unpaid sales-force and you’ve got to ensure that they
do a good job.

Here are 9 steps to successful networking:

#1 Be prepared - Particularly if you’re attending a formal
networking event like the Chamber of Commerce -

#2 Think about whom you’ll be meeting - Consider what your
opening remarks or questions will be. And think about what
you’re going to say when they question you.

#3 Make sure you have lots of business cards, a small notebook
and a pen - These should be easily accessible and not involve a
rummage through pockets or a bag to find them.

Reminder - NEVER go anywhere without business cards

#4 You don’t necessarily need brochures - These can be sent when
you follow up later. A networking event is not a place to sell
you product or service. (This is not understood by the people
who have bored the pants off me over the years)

#5 Think about what you’re going to wear - I’ve seen people rush
into a networking event in clothes that look like they’ve been
slept in. If it means having a change of clothes in the office
or going home to freshen up - then do it. Remember, the image
you present to other people is the image they’ll have of your
business. Men should wear a bright tie (not cheap) and women
should wear something bright. Remember, however - business
dress, not sexy.

#6 Personal hygiene - Brush your teeth or use a breath
freshener. I’ve met people at networking events whose breath
would bring down a rhino at fifty feet. Avoid drinking wine or
coffee; they can make your breath sour. Stick to mineral water
or a soft drink.

#7 Watch out for the perfume - Both men and women, strong scents
can be overpowering.

#8 Name badges - They’ll probably hand these out at the event,
however consider having your own produced. They’re not expensive
to produce and it means you can ensure that what’s on the badge
is what you want. (Conference organisers often get the details
wrong on name badges) Pin the badge on your right lapel - it’s
easier for people to read. The majority of people shake hands
with their right hand. As you lean forward to shake hands, it
means that the other person can read your badge easier.

#9 Go with a partner - Take a friend or one of your team to a
networking event. While you’re there, alternately separate and
come together. When you see your partner with someone or a
group, walk up and let your partner introduce you. Your partner
will introduce you using a pre-agreed benefit statement.
Something like - “This is my friend Mary Smith - she helps
business people find more customers by improving their
networking skills.” It’s then easier for you to make more
contacts.