Real Estate Marketing with a Blog
What is a Blog? In simple terms, a Blog is a website journal. Blogging has been around for many years, but has recently seen a huge surge in popularity. The main reason I see in the new trend of Blog marketing is the ease of use and the plethora of free services available to host and maintain your Blog.
Blog Marketing has become the newest trend in terms of Internet Marketing. What most people don’t realize is that creating a Blog is completely free and with a lot of the services out there it doesn’t take a technical genius to figure out how to create a blog and maintain it. I recommend Google’s Blogger.com due to the easy setup and fast ranking on Google’s search engine. The way that you benefit from your Blog is by having people visit the Blog and in turn they will go to your actual website which should be based on the same subject. Another form of Real Estate marketing via a Blog is to actually place your listings on your Blog with photos. This would be an easy extra you could offer your customers.
Why do Blogs work so well? Not all Blog services work like Blogger, the Blogger service was purchased by Google, which as of 2006 is the largest and most widely used search engine in the world. Due to the fact that Blogger is owned by Google, it seems to really help with getting your Blog seen by the masses and showing up much faster in search engines. Traditional methods of getting your information seen via a website could take months, doing a quality Blog can get you to the top in weeks if not days depending on the subject matter and popularity. Next I’m going to go over in detail how to make your Blog work for you.
Naming your Blog is a very important piece of the puzzle. When I create a new Blog I always make sure to use the term “Real Estate” or “Realtor” in the Blog name as well as the title. For example if you are focusing on Tampa Real Estate, a great name for your Blog would be tampa-real-estate, if that is not available, adding in other keywords is a great alternative. I would try tampa-real-estate-homes, don’t spend too much time on this, you could have a very successful Blog even with a name that has no correlation to your subject matter. What you will notice when creating an account is that a lot of the most common names have already been taken, so it is very important to start blogging as soon as possible.
Putting information into your Blog is the next step. This is the most important element of your Blog. A single Blog entry can be a short as a sentence and as long as 50 pages. I always recommend keeping a single entry to around a paragraph or two. If your entry is too long, most people viewing it wont get thru the whole entry, so keep it short and to the point. I always try to update my Blogs on a daily basis to keep it fresh and to get people in the habit of visiting my Blog often.
If you follow these few easy steps, you should have no problem getting visitors to your Real Estate Website in no time. Don’t forget to place your Website in every Blog entry you create, this will help visitors find your real website which in turn, could turn into a high quality lead.
Copyright 2006 Phaedra Hubbard. You may republish this article in its entirety, only if you leave the author’s note & website hyperlinks intact.
Phaedra Hubbard is a Realtor that specializes in Tampa Bay Real Estate as well as Clearwater Real Estate. If you need to sell your home or buy a home please visit our website http://www.myfloridahomestore.com, we offer a free Comparative Market Analysis as well as free MLS Home Search.
